Retail is a tough world. As a consumer, over the past five years, we have been trained never to pay full price.
When a new sweater hits the store- we know to wait a month, it will be on sale. These days I rarely pay full price for everything- I know, I am a designer’s nightmare. Not to say never (I splurged just yesterday on a faux-fur vest to wear for an upcoming photoshoot), but it’s rare.
Part of that hesitation comes from being in the industry. Before I even landed a full time job in New York City, I was being thrown piles of clothing from my two summer temp jobs- more than I could wear in a month. All free.
When it came time for my wedding gown, friends in New York told me to use my connections. I thought how on Earth am I going to use my connections in South Carolina. Well, long story short, I found the gown of my dreams, unintentionally was at Atlanta Apparel Market 3 weeks later for a trade show, and the designer was there. End of story: I paid wholesale plus shipping.
What if I told you this tee was originally priced at $2,000. And no that is not a typo. There are supposed to be 3 Zeros there. You know for certain I didn’t pay that. I did pay for it, but how much? That’s for me to know. I will admit it was still probably too much, but you know it’s worth it when you wear it and get compliments from everyone you see that day.

Sequin Tee, Blanc de Chine; Pants, Express; Cuff, Shaylon; Shoes, H & M
FASHION RULE #49: Use coupons. If they are out there, why on Earth wouldn’t you use them? My friends make fun of me for clipping coupons- from department stores to ones I get in the mail from my favorite boutiques. Um, why on Earth would I pay full price if they sent it to me? There is NOTHING wrong with being sensible. (Plus, then you can buy more!)
Published/reviewed August 26, 2010
Category: Uncategorized