TARGETING THE AFFLUENT CONSUMER
Photography courtesy of
Dennis Burnett Photography
Your luxury brand deserves the spotlight.
What comes first – the chicken or the egg? The tourists or the home buyers? When Haig Point hired TK PR to help raise the profile of the private gated community, we saw a need to bring attention to the tiny island where Haig Point resides.
By helping spread awareness for “One of the Most Underrated Islands in the US” (CondeNast Traveler), Haig Point is getting its moment in the spotlight as well. More tourists means more potential home buyers for Haig Point. In the past 8 months alone, there’s been a 50% increase in non-residents to the “island with no bridge.”
100+ National Stories
Through our work with Haig Point, both the community and Daufuskie Island have been featured in more than 100 National stories since 2017 including Travel + Leisure, Southern Living, Modern Luxury, National Geographic Traveler, Forbes, CondeNast Traveller and 2 major features in The Wall Street Journal’s Mansion section.
Two entire episodes of the Bravo hit series Southern Charm were filmed on Daufuskie Island, spotlighting the pristine golf course and equestrian lifestyle – and singlehandedly launching Daufuskie Island Trail Rides horseback tours, a division of Haig Point.