SPARKLE STORY

TK PR is a boutique public relations firm that specializes in travel, hospitality and luxury brands for clients nationwide seeking National media exposure.

“New York Results with a Touch of Southern Charm”

The award winning PR firm, started in 2008 by Taryn Scher – with headquarters in Greenville, South Carolina – has established itself as a firm that delivers results to its clients, going above and beyond the call of duty and exceeding expectations.

We bring classic Southern hospitality – and SPARKLE – to the media capital of the US and land major results every single time. 

 

What We Do

We seek traditional “Earned Media.” This means we don’t pay for our stories. We are storytellers ourselves and do this through outreach to journalists in television, newspaper, magazine, and online mediums. We can’t brand you, design your logo, create e-newsletters or get you 4 million Instagram followers. Rather than being kind-of-good at everything we choose to excel at just one thing. And that one thing is getting you the most exposure possible in traditional media outlets.

What To Expect

TK PR’s clients have been featured in The Wall Street Journal, The New York Times, Southern Living, O the Oprah Magazine, Better Homes & Gardens, Garden & Gun, Travel + Leisure, and on Fox & Friends, NBC Nightly News, CBS This Morning, The Today Show, Good Morning America and literally thousands of other print, online and broadcast mediums.
 
We recognize the stories that should be told. We identify the places that should be famous. We put destinations on the map.  We are TK PR.


 

 

TARYN SCHER

The Sparkle Boss

Taryn started TK PR in 2008 after working as in-house PR and Marketing director for an international fashion brand in New York City.

Taryn has orchestrated appearances for her clients on CBS This Morning, Fox and Friends, and The Today Show, as well as features in The Wall Street Journal, The New York Times, Travel + Leisure, O the Oprah Magazine, Good Housekeeping, Better Homes & Gardens and thousands more.

Under her leadership, TK PR has received two gold Adrian Awards from HSMAI – the largest and most prestigious global travel marketing competition which honors excellence in hospitality, travel, tourism and media. TK PR also received The Award of Excellence in Media Relations from the South Carolina Public Relations Society of America and was a finalist for their PR efforts in partnership with VisitGreenvilleSC for the ESTO Destiny awards.

Taryn is also the creator of Sparkle School, an online course that teaches DIY PR for hospitality and small business professionals. Taryn is a sought after international speaker- she’s presented to groups across a variety of industries including the Caribbean Tourism Organization, the Global Food Tourism Conference, the Georgia and Texas Association of CVBs, International Restaurant and Foodservice Show, Florida Restaurant & Lodging Conference, Mid-Atlantic Food, Beverage and Lodging Expo, North Carolina Restaurant & Lodging Association Expo, Atlanta Foodservice Expo, South Carolina Restaurant & Lodging Association, Professional Association of Innkeepers International and more.

Taryn was named the Small Business Administration’s South Carolina Young Entrepreneur of the Year, one of Greenville Business Magazine’s Best and Brightest under 35, one of PR News’ People to Watch in PR and GSA Business’ 13 Visionaries. In 2020 Taryn was awarded the Best Pitch of the Year from Michael Smart Inner Circle for her work with Haig Point.

Taryn is the former Chairman of the Board of the acclaimed food, wine and music festival, Euphoria, as well as the Clemson Small Business Development Center. She has also served as Gala Chair for the JDRF Greater Western Carolinas, as a Mentor through the Greenville Chamber Mentorship Program and a Coach for the Greenville Chamber's Minority Business Accelerator program. She currently serves on the board of the Greenville Feed & Seed. Taryn is also a regular guest on WSPA / CBS. 

 

SPARKLE FAQ

 

What is SEO?


SEO is also known as Search Engine Optimization. SEO is an ongoing process that will increase traffic to websites and blogs. There are two types of SEO, on-page SEO, and off-page SEO.

  • On-page SEO is the actual site and pages, content, architecture, HTML and so on.
  • Off-page SEO is the promotion of webpages and blog post content through engagement in social media, building trust and authority through link building, and much more.




Why is SEO important?


SEO is essential to your site or blog because this is how search engines, Google, Bing, and Yahoo!, to name a few, find your website, blog, and content. An SEO professional knows how to optimize your site through research, words, speed, HTTPS, Mobile, title tags, meta descriptions, site structure, headers, find duplication content, quality, and much more. Without SEO, your site may sit on the web and not find success.




SEO DIY?


Yes, you can do it yourself. But, be careful search engines are watching, and they know what you are doing. Take the time to learn all you can learn about SEO before you DIY your SEO. It highly recommends hiring an SEO professional. SEO is slow to get going but will pay off big when it does get rolling. Once it starts to work, it will keep on building 365 days a year, 7 days and week, and 24 hours a day.





Start getting results.

Make the call. Start the sparkle.

Not ready to hire a PR agency?

SPARKLE SCHOOL MIGHT BE FOR YOU!

​Learn everything you need to know about how to get on the media’s radar.

 
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