SPARKLE STORY
TK PR is a boutique public relations firm that specializes in travel, hospitality and luxury brands for clients nationwide seeking National media exposure.
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“New York Results with a Touch of Southern Charm”
The award winning PR firm, started in 2008 by Taryn Scher – with headquarters in Greenville, South Carolina – has established itself as a firm that delivers results to its clients, going above and beyond the call of duty and exceeding expectations.
We bring classic Southern hospitality – and SPARKLE – to the media capital of the US and land major results every single time.
What We Do
We seek traditional “Earned Media.” This means we don’t pay for our stories. We are storytellers ourselves and do this through outreach to journalists in television, newspaper, magazine, and online mediums.
We can’t brand you, design your logo, create e-newsletters or get you 4 million Instagram followers.
Rather than being kind-of-good at everything we choose to excel at just one thing. And that one thing is getting you the most exposure possible in traditional media outlets.
What To Expect
We work to develop story ideas that are timely and relevant, that honor the current news cycle and storylines. We will also guide you on the best ways to amplify the results we obtain in the press through your social media channels, marketing materials, website and more.
We aren’t just your PR firm. We are a strategic partner that works with you to develop programs and initiatives that will attract media attention. We know what the media are looking for and will help you to find – and create when necessary- those stories. Ultimately, your success is our success.
TARYN SCHER
The Sparkle Boss
Taryn began her career working as in-house PR and Marketing director for an international fashion brand in New York City.
For the past 16 years she has been the driving force behind TK PR, orchestrating appearances for her clients on CBS This Morning, Fox and Friends, and The Today Show, as well as features in The Wall Street Journal, The New York Times, Travel + Leisure, O the Oprah Magazine, Good Housekeeping, Better Homes & Gardens and thousands more.
Under her leadership, TK PR has received 7 Adrian Awards from HSMAI – the largest and most prestigious global travel marketing competition which honors excellence in hospitality, travel, tourism and media. TK PR also received The Award of Excellence in Media Relations from the South Carolina Public Relations Society of America and was a finalist for their PR efforts in partnership with VisitGreenvilleSC for the ESTO Destiny awards. Taryn has won 5 Best Pitch of the Year awards from Smart PR Inner Circle.
Taryn is a sought after international speaker- she’s presented to groups across a variety of industries including the Public Relations Society of America Travel + Tourism Conference, TravMedia's International Media Marketplace (IMM), The Caribbean Tourism Organization, the Global Food Tourism Conference, the Georgia and Texas Association of CVBs, International Restaurant and Foodservice Show, Florida Restaurant & Lodging Conference, Mid-Atlantic Food, Beverage and Lodging Expo, NCRLA Expo, Atlanta Foodservice Expo, SCRLA, Professional Association of Innkeepers International and more. Taryn is also the creator of Sparkle School, an online course that teaches DIY PR for small business professionals.
Taryn was named the Small Business Administration’s South Carolina Young Entrepreneur of the Year, one of Greenville Business Magazine’s Best and Brightest under 35, one of PR News’ People to Watch in PR, GSA Business’ 13 Visionaries, 40 Under 40 and Most Influential Women in 2023.
Taryn is the former Chairman of the Board of the acclaimed food, wine and music festival, Euphoria, as well as the Clemson Small Business Development Center. She currently serves as a coach for the Greenville Chamber's Minority Business Accelerator program and on the Greenville Zoo Foundation Board. Helping other small business owners achieve their goals is Taryn's true passion. When she's not sparkling, Taryn is making sure her daughters are living their best lives and just trying to remain relevant in their young pre-tween minds.
BRENDA
CASSABON
Manager of Sparkle Strategy
Brenda joined TK PR in 2016, after discovering her curiosity for all things hospitality and tourism. Previously, she worked in lifestyle marketing and for a small business PR firm, after earning a bachelor’s degree in public relations from the University of South Carolina. Brenda received her MBA from Clemson University in 2017.
Over four years, Brenda landed hundreds of national media stories for TK PR's clients in Travel + Leisure, USA Today, Cosmopolitan, Conde Nast Traveler, Men's Journal, Shape, Vogue, Architectural Digest, Forbes and many more outlets.
Brenda left TK PR in 2020 to pursue a career opportunity in integrated communications, managing strategic public relations for leading corporate consumer brands. She quickly discovered her unwavering passion for the hospitality and tourism industries and rejoined TK PR in October 2021. Brenda brings experience in developing and implementing strategic public relations plans, in alignment with overarching client goals.
Brenda also works to educate others about the power of earned media coverage and has spoken to several organizations including the New England Association of Amusement Parks & Attractions, the Clemson Small Business Development Center and the Maker’s Summit.
As a military spouse, Brenda has had the opportunity to sparkle all over the country. When she's not busy helping her clients from TK PR's Louisville office, she volunteers and serves in the community. Brenda previously sat on the Greenville Zoo Foundation board and served on the marketing committee for the Junior Achievement of the Upstate SC and Over-the-Rhine Foundation in Cincinnati, OH.
NAN
PERRY
The Sparkle Coordinator
Nan joined TK PR in 2024 after discovering her love for the hospitality industry. Previously, she worked as an operations coordinator for The Cook’s Station, a gourmet kitchen and retail business in Greenville, SC. Nan earned a bachelor’s degree in health sciences from Furman University in 2021.
Nan has a strong passion for customer service, hospitality, and tourism. With a desire to explore new places and deliver exceptional results in any given task, she aims to help her clients and team sparkle bright.
Nan serves on the Furman University Young Alumni Council, Greenville Chamber Young Professionals Pacesetters Program, and the Greensboro Day School Alumni Council, her high school alma mater in Greensboro, NC.
When she is not working, you can find Nan exploring new restaurants in Greenville or enjoying her local favorites. She also loves to spend time with friends at Pure Barre, walking downtown or cuddling with her kitten, Louie.
