SPARKLE STORY
TK PR is a boutique public relations firm that specializes in travel, hospitality and luxury brands for clients nationwide seeking National media exposure.
“New York Results with a Touch of Southern Charm”
The award winning PR firm, started in 2008 by Taryn Scher – with headquarters in Greenville, South Carolina – has established itself as a firm that delivers results to its clients, going above and beyond the call of duty and exceeding expectations.
We bring classic Southern hospitality – and SPARKLE – to the media capital of the US and land major results every single time.
What We Do
We seek traditional “Earned Media.” This means we don’t pay for our stories. We are storytellers ourselves and do this through outreach to journalists in television, newspaper, magazine, and online mediums. We can’t brand you, design your logo, create e-newsletters or get you 4 million Instagram followers. Rather than being kind-of-good at everything we choose to excel at just one thing. And that one thing is getting you the most exposure possible in traditional media outlets.
What To Expect
TK PR’s clients have been featured in The Wall Street Journal, The New York Times, Southern Living, O the Oprah Magazine, Better Homes & Gardens, Garden & Gun, Travel + Leisure, and on Fox & Friends, NBC Nightly News, CBS This Morning, The Today Show, Good Morning America and literally thousands of other print, online and broadcast mediums.
We recognize the stories that should be told. We identify the places that should be famous. We put destinations on the map. We are TK PR.
TARYN SCHER
The Sparkle Boss
Taryn started TK PR in 2008 after working as in-house PR and Marketing director for an international fashion brand in New York City.
Taryn has orchestrated appearances for her clients on CBS This Morning, Fox and Friends, and The Today Show, as well as features in The Wall Street Journal, The New York Times, Travel + Leisure, O the Oprah Magazine, Good Housekeeping, Better Homes & Gardens and thousands more.
Under her leadership, TK PR has received two gold Adrian Awards from HSMAI – the largest and most prestigious global travel marketing competition which honors excellence in hospitality, travel, tourism and media. TK PR also received The Award of Excellence in Media Relations from the South Carolina Public Relations Society of America and was a finalist for their PR efforts in partnership with VisitGreenvilleSC for the ESTO Destiny awards.
Taryn is also the creator of Sparkle School, an online course that teaches DIY PR for hospitality and small business professionals. Taryn is a sought after international speaker- she’s presented to groups across a variety of industries including the Caribbean Tourism Organization, the Global Food Tourism Conference, the Georgia and Texas Association of CVBs, International Restaurant and Foodservice Show, Florida Restaurant & Lodging Conference, Mid-Atlantic Food, Beverage and Lodging Expo, North Carolina Restaurant & Lodging Association Expo, Atlanta Foodservice Expo, South Carolina Restaurant & Lodging Association, Professional Association of Innkeepers International and more.
Taryn was named the Small Business Administration’s South Carolina Young Entrepreneur of the Year, one of Greenville Business Magazine’s Best and Brightest under 35, one of PR News’ People to Watch in PR and GSA Business’ 13 Visionaries. In 2020 Taryn was awarded the Best Pitch of the Year from Michael Smart Inner Circle for her work with Haig Point.
Taryn is the former Chairman of the Board of the acclaimed food, wine and music festival, Euphoria, as well as the Clemson Small Business Development Center. She has also served as Gala Chair for the JDRF Greater Western Carolinas, as a Mentor through the Greenville Chamber Mentorship Program and a Coach for the Greenville Chamber's Minority Business Accelerator program. She currently serves on the board of the Greenville Feed & Seed. Taryn is also a regular guest on WSPA / CBS.
BRENDA
CASSABON
The Sparkle Creator
SPARKLE FAQ
Brenda joined TK PR in 2016, after discovering her curiosity for all things hospitality and tourism. Previously, she worked in lifestyle marketing and for a small business PR firm, after earning a bachelor’s degree in public relations from the University of South Carolina. Brenda received her MBA from Clemson University in 2017.
Over four years, Brenda landed hundreds of national media stories for TK PR's clients in Travel + Leisure, USA Today, Cosmopolitan, Conde Nast Traveler, Men's Journal, Shape, Vogue, Architectural Digest, Forbes and many more outlets.
Brenda left TK PR in 2020 to pursue a career opportunity in integrated communications, managing strategic public relations for leading corporate consumer brands. She quickly discovered her unwavering passion for the hospitality and tourism industries and rejoined TK PR in October 2021. Brenda brings experience in developing and implementing strategic public relations plans, in alignment with overarching client goals.
Brenda also works to educate others about the power of earned media coverage and has spoken to several organizations including the New England Association of Amusement Parks & Attractions, the Clemson Small Business Development Center and the Maker’s Summit.
As a military spouse, Brenda has had the opportunity to sparkle all over the country. When she's not busy helping her clients from TK PR's Nashville office, she volunteers and serves in the community. Brenda previously sat on the Greenville Zoo Foundation board and served on the marketing committee for the Junior Achievement of the Upstate SC and Over-the-Rhine Foundation in Cincinnati, OH.
