Sparkle Squad
What is sparkle? It’s the thing that makes you special. It’s the reason journalists want to tell your story. We find the sparkle. And if it doesn’t exist yet, we’ll create the sparkle.
We aren't just your PR firm. We are a strategic partner that works with you to develop programs and initiatives that will attract media attention. We work to develop story ideas that are timely and relevant, that honor the current news cycle and storylines. We create the narratives. With almost four decades of combined experience, we know what journalists are looking for and how to find your sparkle.
We know what we do is just one part of the big picture and we want everything we do to work in tangent with the rest of your communications. We’ll be with you every step of the way when it comes to your comprehensive marketing strategy. We’ve guided destinations through rebrands, creating or revamping major festivals, and ultimately finding ways to increase visitation.
So who are we exactly? We're PR geeks who love media. Pink, sparkly, media-consuming PR geeks.
Taryn Scher
The Sparkle Boss
Brenda Cassabon
Director of Sparkle Strategy
Megan Byrd
Director of Sparkly Operations
Three Things You Didn't Know About The Sparkle Boss
Taryn’s most viral PR moment wasn’t for a client but rather during the pandemic when her husband, a primary care physician, dressed up as the Easter Bunny to bring joy to the kids in the neighborhood. “Doctor Making House Calls as Easter Bunny” was featured by CBS News/The Uplift, Good Morning America online, Fox & Friends, People.com, AOL News’ Homepage, Yahoo and more. The story reached more than 40 million people worldwide. To this day, her girls have no idea their dad was the man in the bunny suit.
Taryn ate a cheeseburger on a macaroni and cheese bun for an episode of Food Paradise filmed in Grenville for The Cooking Channel. She is lactose intolerant.
Taryn helped set up a real bowling alley on 6th Avenue and 47th St when TK PR client Kids Bowl Free appeared on Fox & Friends. It took more than 8 hours to build overnight, and the last screw was drilled in about 90 seconds before we went live on air.
Three Things You Didn't Know About The Director of Sparkle Strategy
On Brenda's first day at TK PR — due to unforeseen circumstances — she found herself on a press trip, drinking samples of spirits from a local distillery with a seasoned journalist from USA Today. She went bottoms up instead of telling him that she'd only been a publicist for five hours.
In an effort to make the most beautiful property "Bravoholics" had ever seen, Brenda purchased more than $1000 worth of fresh flowers for a client during a reality tv filming. Update: not one single petal made it into the final cut of the episode.
Brenda helped Janice Dean report a total solar eclipse from Greenville, South Carolina to more than 1 million viewers on Fox & Friends. If you looked for Brenda on camera she was the one running around frantically, before the sun even came up.
Brenda recently obtained her Fundamentals of GEO certification, making her the Sparkle Authority on all things AI related at TK PR.
Three Things You Didn't Know About The Director of Sparkly Operations
Megan and her twin brother arrived very early, with Megan weighing 1lb 14oz. Her survival was nothing short of a miracle. She may have started life as a lightweight, but these days she's definitely a heavy hitter. With experience in the agency world, destination marketing and operations leadership, Megan has worked from virtually every side of the business—and knows what it takes to turn ideas into action.
Megan has always loved the creative energy of PR, the satisfaction of a well-organized plan and the magic of making all the pieces come together. But when she's not behind her computer, you'll probably find her painting pet portraits or spending time with her son, Patrick.
Megan loves to travel and holds German citizenship, giving her a built-in excuse to keep her passport ready. Despite all the places she’s been, she still believes South Carolina is the perfect home. Her ideal itinerary? See the world, then come back to Greenville.